Within our gym a phrase has become commonplace. 

It first started as: “it’s your fitness.”

It then evolved a bit to: “you’re the CEO of your fitness.”

It’s meant to be something of an encouragement to our clients in our group classes to choose the best workout for them.

For context, our group classes have a base workout template for the day. Our coaches then customize it to each person in the class. These customizations vary based on goals, skill level, and issues/injuries the client might have. 

These templates are even adapted to three levels or options to customize: our Performance, Fitness, and Lifestyle tracks. Each provides different clients different challenges and skills. 

Our coaches work hand in hand with our clients to choose the best workout for them, but as the phrase above has already stated, they technically are the CEO of their fitness. 

I recently saw this statement come across my desk from a review a client left and it made me think…do we really want that to be true? Is this a good thing?

I say that because sometimes we can be bad CEO’s. I’m the President and CEO of my company. I ultimately can decide every single moving piece of the business. I am the end of the hierarchy. 

And guess what? I can make the wrong choice sometimes. 

That’s why as the CEO of my company, I have a coach. 

Since 2019, I have used someone else’s expertise, experience, and perspective to help guide my path. 

Do I have the final say? Sure. But it’s my coach’s job to provide me with their  expertise and recommendations that they believe will serve me best.

That’s what I pay them for. 

This relationship is built on trust. I trust that they are an expert in the field with knowledge and experience beyond my perspective, and they trust that I’m going to value their input and expertise to make the best decision for my business.

I have blindspots, bad habits, and preferences. All of which can hinder me from making the right call. 

I think this exists in our fitness and nutrition walk as well. 

We get comfortable with what we like or feels good and we hinder ourselves from growth.

Improvement will likely be met with difficulty and challenges. If we don’t push ourselves into the uncomfortable, we become stagnant in our progress.

So go ahead and keep being the CEO, but remember, if you paid for a coach to help you run the “business” – use them. 

And if you need a coach, click HERE to book an appointment to talk with one.