Last week our business turned 12, but Iโve actually been training clients for 20 years. I started as a personal trainer at a local Goldโs Gym at 19 years old. Most of my clients were quite a bit older than me, successful working professionals, and in various seasons of life. Who knows why they trusted some young dumb college kid to help them with their health goals, but if I had to guess it had less to do with my fitness knowledge and more to do with how I treated them and talked to them. I always tried to connect with my clients on a personal level.
Twenty years later serving close to 150 clients, itโs no different. Now Iโm grateful for a staff who feel the same way.
How we treat people is summed up into one word: CARE. Itโs actually one of our core values at MetroEast.
This core value is based on a popular quote thatโs floated around businesses for years, but few actually can implement well.
โNo one will ever care how much you know until they know how much you careโ
We believe in forging relationships by meeting people where they are, showing empathy for what they may be going through, and providing a path to get them where they want to go.
This happens from the start of the relationship. When we meet with a prospective client for an initial consultation to talk about joining our gym, we go in with a โhelp firstโ mentality. Our goal is to help them in some way even if that help doesnโt involve joining our gym.
Many times, it does and we can continue to build the relationship by setting them up with a specific plan to help them reach their goals. Other times it might be referring them to another gym that might fit their needs better. Sometimes itโs giving them a free guide on eating more protein or doing an at home workout plan while they get their finances in order. Regardless of the outcome, we want them to know we care about them and want to help.
That care continues as they go through their journey with us. Obviously we show care on the gym floor during workouts and at quarterly goal reviews, but it goes much deeper than that. Itโs sending flowers when losing a loved one. Itโs coordinating meals to help after a major surgery. Itโs lending an ear when theyโre struggling mentally or emotionally with something. Itโs giving a hug or high five when they finally accomplish a goal theyโve set for themselves. Itโs making sure they know theyโre special here even if they donโt feel it outside of our walls.
Itโs hard to put this on a sales flier when someone asks what our memberships include. Itโs not an amenity I can list like tanning beds and saunas. Itโs not something I can pick up and show them. But itโs one of the most common things our clients say about us when they write a review or testimonial. And itโs something I hope people feel from day one.ย
So if you want some help from some really great people who really care, letโs talk. You can book a time HERE. Oh, and I think weโre pretty great at coaching fitness too ๐